The Web is for Planners, but the Kiosk is for Shoppers

The chart below reflects daily usage patterns in ShoptoCook’s retailer web site network compared to shoppers usage of the ReDe in-store kiosk network.  Web site usage peaks on Wednesdays reflecting publication of Weekly Ad Circulars, while in-store kiosk usage peaks on Saturday,  reflecting shopper traffic patterns in the aisle, cart in hand, preparing to purchase.

The web is for planners, but the kiosk is for shoppers.  (Hint:  there are more shoppers going into the store WITHOUT the trip planned, without coupons in hand, or meal ideas firmed up – the web is for planners but in-store is where the purchases take place!)


Shopper digital engagement


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ShoptoCook, LLC
190 Lawrence Bell Dr.
Suite 100
Williamsville, NY 14221