Social media is the newspaper of the next generation. Over 70% of all shoppers use social media every day, so it is imperative that independent grocery retailers communicate with them consistently and logically to retain current and attract new shoppers.
Tell shoppers why they should shop your store!
Deliver your message at the Point-of-Decision Making, in-store, in-the-aisle, to engaged shoppers, prepared to purchase, where 78% of shopping decisions are made.
Email campaigns drive traffic to the web and in-store by providing timely, relevant content every shopper is interested in including the weekly ad, recipes, coupons, and special store offers. The SHOPtoCOOK Newsletter application handles simple email blasts to more complex newsletters featuring custom banners, coupons, recipes, and promotions. The expanded content results in some of the industry’s highest open and click-through rates confirming shoppers appreciate the content.
Graphic design is based on the weekly ad circular or holiday theme for the week. Robust email campaigns are designed to create incentives for collecting email addresses via contests and special offers for signing up. “Clean” email addresses are critical and if not managed properly can lead to mass rejections. Emails are run through a cleaning process to reduce risk and improve open rates.