10.2009
A Tale of the Tail In-the-Aisle: In-Store Interactive Media
The LEAD Marketing Conference, October 5-7, 2009 Westin O'Hare in Rosemont, IL .
The LEAD Marketing Conference, focused on understanding and leveraging emerging technologies which are crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today's competitive marketplace.
Presentation: A Tale of the Tail In-the-Aisle: In-Store Interactive Media. "The Long Tail," popularized by author Chris Anderson, raised awareness of the business value inherent in selling less of more. Supermarkets stock over 30,000 items. The average shopper purchases 150. Learn how to leverage "The Long Tail" in retail and turn chaos into sales. This presentation incorporates case studies based on actual in-store interactive media usage to discover how to increase sales and shopper satisfaction. ... View Presentation
04.2009
ENIAA 2009 Annual Meeting The Changing Face of Agriculture
March 31 - April 1Louisville, Kentucky, USA
Presentation by Frank Beurskens, Co-Founder and CEO ShoptoCook, Inc.
Meal Planning in the Supermarket Aisle: What consumers are telling us... View Presentation
03.2008
Electronic Marketing at the Meat Case
2008 Annual Meat Conference March 9-11, 2008Gaylord Opryland Resort and Conference Center Nashville, Tenn.
Presentation by Frank Beurskens, CEO ShoptoCook, Inc.
Electronic Marketing at the Meat Case - Hear the experts present new high-tech opportunities to interact with your customers. Advances in digital technology bring kiosks and video to life at the meat case, delivering valuable recipes, coupons and meal suggestions to your customers. ... View Presentation
