Strategic Advertising with a New Twist

The fragmentation of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a simple mass market. The closer the brand message is to the point-of-purchase, the better your chance of influencing sales. You need to connect with consumers in a different way by breaking through the noise, clutter, and chaos of advertisements. You can get the "last word" of influence by embedding your brand message into recipes selected by an engaged shopper ready to buy.

ShoptoCook's Meal Idea Center serves up recipes, but it doesn't stop there. It sells more perishable products and branded ingredients, benefiting the manufacturer and the shopper. The Recipe Center offers an unparalleled opportunity to deliver targeted coupons and advertising messages just as the engaged shopper is preparing to make a purchase.

ShoptoCook's exclusive data services provide participating sponsors with detailed insight into the shopper's mind at the most crucial part of the meal planning process - in the aisle, preparing to make a purchase.

Real results for manufacturers

How will your margin improve? Here are some numbers to consider:

• Stores with ShoptoCook's Meal Idea Centers sold on average 8% more branded ingredients featured in recipes, compared to control stores.
• 67% of shoppers surveyed said they purchase ingredients listed in the printed recipe.
• According to POPAI August, 2005, 70-75% of all consumer purchasing decisions are influenced by in-store advertising.